CRM & Small Businesses: What Is the Cost of 3 Leads Lost?
Think CRM is too expensive and complicated for small businesses? Think again. By Laura Preslan, Research Director, AMR Research, Inc. Every lead is precious, yet interviews with small businesses conducted by AMR Research reveal that small businesses do not follow up on up to 70 percent of all leads, representing as much as 14–22 percent …
CRM & Small Businesses: What Is the Cost of 3 Leads Lost? Read More »